The importance of a professional logo

The amount of sites that offer free logo designs or provide tools to create your own custom logo in minutes, completely free, are staggering. They provide free templates, font generators, color palettes, icons etc. So you might ask yourself why you would ever need to hire a graphic designer? Why pay for something you can get for free, and wait for something you could get in minutes?

If you have started a business of your own I am guessing you feel motivated and inspired to make it the best business you can. I'm also guessing you want people to take it seriously, you want to make an impact, be seen and form a relationship with your customers. You want them to be loyal and constantly attract new customers, and in order for your business to grow you need a distinct identity. By not hiring a professional you will most likely design a logo based on what you find aesthetically pleasing, not based on proper research.

As a graphic designer you spend time talking about the needs and wants with the client, research the company, the industry, the competition, trends, the audience and media channels. You gather inspiration, brainstorm, create design briefs and sketch until your hands are numb. You put effort in to the color palette and the typeface. You go back and make changes, you create a presentation, and after you get input from the client you do it all again. A graphic designer doesn't just provide a logo or a brand image, but a tool to help you establish your brand on the market and stand out from the competition. A tool that will help enhance your communication strategies and your reach.

Your brand image will be an integrated part of your company. It will be visible on your website, stationary, merchandise, Facebook page, twitter feed, ads, products, newspapers... I could go on and on. Having a well designed, professional logo builds trust and makes it more likely for potential customers to do business with you.

#graphicdesign #branding #logo #brandimage #logodesign