ECO-branding, when less is more

Organizations are under pressure from the market, the public and the customers. The modern day citizens are environmentally aware, they make conscious decisions regarding what brands they want to be associated with, whats brands they can relate to. But as you probably know, this is not breaking news. Corporate social responsibility has been an important talking point on the agenda amongst most organizations for many years. We know the benefits and the downsides of working with CSR. One problem, however is with the innovation, the creativity and imagination. When all brands claim to be environmentally conscious, cruelty free and/or are marked with fair-trade, and yes, I know we are far from this perfect world, how do we stand out when CSR simply doesn’t cut it anymore? We need to find new simple, cost efficient and creative ways to position ourselves on the market. One of the problems, based on my own observations, is that organizations tend to aim to high, simply writing checks that they can’t cash, which ends up harming the brand instead. The general idea seems to be that simple and easy ideas can’t make a big, positive, impact. But what if we can reduce the harm to the environment by simply using less ink, and cut back on costs doing it?

Eco branding is a concept based on less is more. It’s not expensive to print one logo, but to print it one million, five million or a billion times you need to use ALOT of ink. This means that companies spend huge amounts of money, and leaves a big footprint on the environment simply to exist. By simply redesigning the logo when it’s going to the printers it's possible to limit the environmental impact and control production cost, and at the same time send a message to our customers and stakeholders that WE CARE. This enables the possibility to do something big without really putting in the big money or efforts.

#ecobranding #branding #graphicdesign #CSR #corporatesocialresponsibility