About me.
DESIGN
BRANDING
STRATEGY
WHO AM I?
My name is William Turner. I am currently a student at the University of Gothenburg (Januari 2016 - Januari 2019) getting my bachelor's degree in Media and communication studies. This has given me the knowledge to analyze communication strategies and am therefore able to look at a campaign or communication strategy and build an image that helps the campaign. When I create a logo I am able to see in what context it is going to be used and how it best reflects the organization. The education has given me the mindset to analyze target audiences, key demographics, trends and micro- and macro environments. I also have a degree in digital marketing och e-commerce.
I have a background in music. This was for many years my main outlet for my creativity, and one of the things I really enjoyed was building a brand, a quite successful brand I might ad. I am not the typical graphic designer. My work is based on academic research and science, not just within graphic design but within communication and media (formats, channels). I won’t just deliver a nice looking image or logo, I will deliver a tool that will help your communication reach its goal.
GRAPHIC DESIGN AND BRANDING
I don't just design a logo the looks good or a flyer that "stands out".
I analyze the target audience, competition, your organisations culture and the underlying communication strategies and look at a campaign or communication strategy to create content that helps the campaign. I create a logo, or complete brand image, suited for your organisation, and your target audience.
COPYWRITING
Copywriting is so much more than writing a interesting and good looking text, it's about getting the targeted audience to understand the message the way it is intended, enhancing your SEO (search engine optimization) and at the same time communicating the brand according to set strategies.
COMMUNICATION AND CAMPAIGN ANALYSIS
One of my strongest assets is my analytical abilities when it comes to communication and campaign strategies and have gotten a lot of praise for it from clients and professors. Communication is my passion, believe it or not, and and by targeting my passion onto your project I can help you make the most out of your communication and/or marketing strategy.